From Idea to App

When the idea of a mobile app first came up, we didn't just want a tool - we wanted something that truly fit into people's lives. Reverse PET had already shown that recycling could be rewarding, but the challenge was to bring this experience into the palm of every hand, in a way that was simple, intuitive, and accessible to all.

Listening First

The journey took 10 months of steady work, and the guiding thread was always our users' feedback. Every step of the way, we asked: What do recyclers, collectors, and partners really need? Sometimes the answer was a smoother signup, other times a clearer rewards system, or more reliable pickup scheduling. Each round of feedback shaped the next version until the app felt right not just for us, but for the people who would use it daily.

Scaling Across a Country

The next challenge was reach. How could we ensure this wasn't just a local solution but one that worked for the entire country of Romania? By the time the app was ready, we had designed a system that could handle requests from any county, any city, any neighborhood. With the rollout complete, anyone across Romania could now be part of the Reverse PET cycle - no matter where they live.

The Know-How Behind It

This wasn't just luck. Our team brought in over 20 years of combined experience in both technology and marketing. On the technical side, that meant choosing modern, scalable solutions that would hold up as demand grew. On the marketing side, it meant finding the right voice to explain the app, motivate people, and build a community around it. Together, this mix of know-how helped turn an idea into a product that works in the real world.

The Road Ahead

Now that the app is live and running across Romania, the journey isn't over - it's just entering its next stage. More features, more feedback, and more impact are ahead. What we've learned is simple: when you build with people and for people, the result isn't just an app - it's a movement.